Fire on the Mountain

Ah yes, 4/20—marijuana’s high holiday. While it also happens to be Bob Marley’s birthday (a fun coincidence), that’s not actually the reason we celebrate.

The origins of 420 trace back to a group of high school friends in San Rafael, California, known as the Waldos. In the early 1970s, they used “420” as a secret code for meeting at 4:20 p.m. to search for a rumored abandoned cannabis crop. Though they never really found the stash, the term stuck—and through a twist of fate, it started spreading. A few years down the road, one of the Waldos became connected with the Grateful Dead and joined them on tour. As the teens hung around Dead circles and rehearsals, the phrase started to catch on and spread through the larger counterculture scene.

The Grateful Dead, with their devoted following and deep roots in the psychedelic and free-spirited scene, played an unexpected but crucial role in 420’s rise. As Deadheads adopted the term, it traveled with them across the country, gaining momentum. It sort of became a universal term that all dead heads knew and used with each other.. Kind of like, if you know you know. Today, April 20th is celebrated globally as a day to embrace cannabis culture—and for many, especially Dead fans, it’s also a nod to a time when community, music, and a little bit of smoke brought people together in the most cosmic ways.

Whether you celebrate 4/20 or not, we invite you to spark up your taste buds with our newest brew: Fire on the Mountain. This hazy Double IPA is brewed with Chemdawg terpenes, El Dorado and Mosaic hops, and a splash of apricot for a flavorful awakening. Expect dank, juicy notes of melon, papaya, and apricot, all balanced with a touch of upfront sweetness. *This beverage does not contain THC or CBD.

The Chemdawg strain carries its own legendary story—rumored to have sprouted from seed swaps in the parking lots of Grateful Dead shows. It’s a fitting tribute to the roots of 420 and the spirit of exploration that comes with it. Fire it up... Fire on the Mountain.